Total has joined forces with the Local Authority Road Safety Officers' Association (LARSOA) to launch the second phase of its successful Little Learners road safety campaign, Brighten Up Little Learners.
Brighten Up Little Learners urges parents and teachers to make sure young children are taught basic road safety skills and wear high visibility, reflective clothing this winter.
As part of the campaign, Total has developed free interactive packs featuring the popular children's character Brum as seen on CBeebies, to help teachers and parents teach small children road safety at home, in the classroom, on the playground and on the internet.
The Total Little Learners pack activities use Brum to demonstrate important road safety lessons, concentrating on four key areas: safety on the pavement, crossing the road safely (including the Green Cross Code), safe places to cross (including zebra, pelican and school crossings), safety in the car.
Total has also created a dedicated area on the company's website - total.co. uk/littlelearners - where teachers and parents can download the activities. Teachers looking to request a copy of the creative classroom pack can do so by visiting the teacher's section on the website.
To help celebrate the launch of Brighten Up Little Learners, Total is giving a family (two parents and two children) an up close and personal meeting with Brum on Saturday January 12, 2008. The family will be whisked off to the National Sea Life Centre in Birmingham where they will have a private meeting with Brum, plus exclusive access to the National Sea Life Centre. In addition, the lucky winner will win high visibility packs that include arm and chest bands, a torch and a high visibility back pack for all their class mates. The prize also includes transport to and from the National Sea Life Centre, overnight stay in a four star hotel plus a commemorative Brum photograph.
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