An online clothing retailer is hosting a back to school uniform giveaway in London this August. 

Very.co.uk will be distributing hundreds of uniforms, coats, and backpacks at the one-day pop-up at the Observation Point on London’s South Bank. 

Families can select up to three items from a stock list of brand-new shirts, trousers, skirts, jumpers, shoes, coats and backpacks to take away for free. 

The event is hosted by former hairstylist to One Direction, Lou Teasdale, who said: 

“Children, especially teenagers, lean on clothing as an expression of who they are – whether that’s to fit in or to stand out – and to boost their self-confidence around their peers. 

“I’m so glad to be part of a campaign that aims to help families give their kids school clothes they can be proud of, whether that’s new products or helping them smarten up pre-loved items.”

Juliet Uzor, a former primary school teacher and winner of 2019’s Great British Sewing Bee, will be there to help families refresh and upcycle preloved uniform ahead of the new term.

Whilst Team GB basketball star and former Love Islander, Ovie Soko, will be hosting Hot Shots, a basketball competition, giving participants the chance to take home extra prizes. 

Visitors at the family event will be entertained by Heart DJ Dev Griffin and Capital XTRA’s Yinka Bokinni and can receive complimentary sweet treats.

Alongside the uniform offering, families will also be gifted a book for their child, as part of Very’s partnership with childhood literacy charity Coram Beanstalk.

This latest initiative comes on the back of The Very Group’s recent commitment through Radio City Cash for Kids to distribute more than £8,000 worth of school uniforms across communities in the North West to children and young people who need it the most.

According to a 2020 survey by The Children’s Society, parents with children in state schools spent on average £337 a year on uniforms for each secondary school child and £315 per year for each primary school child. 

Families can attend the pop-up between 11:30am and 4:30pm on Tuesday 17th August at the Observation Point, where they can each take three items of schoolwear and a book, as well as bring along preloved schoolwear to be upcycled and refreshed for the new school year.

More information can be found on Very’s Instagram @veryuk or through the hashtag #VeryBacktoSchool.