Celebrations' Bounty Return Scheme has come to London as shoppers are given the chance to swap out their unwanted sweets.
Year after year, the coconut treats are left neglected at the bottom of the celebrations tin but not anymore!
Back in November, Celebrations' creators conducted research that revealed that Bounty bars are 49% of Brits least favourite chocolate.
The research sparked a comical advert featuring a lonely Bounty who finds love with another festive foe - the Brussel Sprout.
The advert launched an equally charming campaign where Bounty boycotters can trade in the unloved sweets for the popular Malteasers Teasers.
In partnership with Co-op, the scheme launches at its New Eltham store in London on January 17, expanding to Manchester and Glasgow on January 18 and 19.
All of the returned Bountys will be sent to Mars’ HQ in Slough with none of them being sent to landfill.
Bounty Return Scheme locations
London
Co-Op New Eltham Store
Where: 370-380 Footscray Rd, London SE9 2AA
Date: Monday, January 17
Manchester
Co-Op Barlow Moor Rad branch
Where: 349 Barlow Moor Rd, Chorlton-cum-Hardy, Manchester M21 7QH
Date: Tuesday, January 18
Glasgow
Scotmid Co-op Bishopbriggs branch
Where: 120 Auchinairn Rd, Bishopbriggs, Glasgow G64 1NQ
Date: Wednesday, January 19
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