A car dealership in Hornchurch that stocks Lamborghinis and Rolls-Royces has made plans to redevelop its showroom building.
Imperials Hornchurch hopes to demolish its existing one-storey building in Butts Green Road, Emerson Park, and replace it with a two-storey building, consisting of a showroom on the ground floor and office space on the first floor.
The proposals, submitted to Havering Council on July 11, detail that this new showroom space will only display one "high-end" car.
A previous planning application for a three-storey building at the Imperials dealership site was refused by the council in October 2023, as it would be a "visually intrusive feature in the streetscene".
The new showroom building in Emerson Park could display just one high-end car (Image: Google Maps)
Also of concern was the ease of access to the showroom from the ground floor, and whether this would have an impact on the traffic in the surrounding roads.
SDP Studio, who submitted the current application on behalf of Imperials Prestige Properties, revealed in its planning statement that the car dealer tried to make another application in April this year.
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These later plans had an extra mezzanine floor instead of three storeys.
However, the plans were withdrawn on April 9 after it became clear that they would still be recommended for refusal on design grounds.
The dealership stocks Lamborghinis, Range Rovers and Ferraris (Image: Google Maps)
The proposed new building would therefore only have two storeys - and no mezzanine level - measuring more than 200 square metres on the ground floor.
Planning documents also show that the first floor of the building would be set back to keep "the appearance of a single storey shopfront at street level to align with the existing shopping parade".
If approved, the showroom redevelopment could cost up to £2 million.
Works would start in January 2025 if approved and are expected to be finished six months later.
Havering Council is expected to make a decision on the plans by September 9.
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