Bluewater to open three new stores in time for Christmas

This Autumn, Bluewater Shopping Centre in Greenhithe is set to open three new stores in the lead up to the festive period.

First beginning with Belstaff, opening on October 24, this popular clothing brand with a store on Regent Street will offer a range of men’s and women’s outwear items, from waxed jackets to hats and accessories geared towards outdoor activities.

The new Bluewater branch store design takes inspiration from the brand’s motoring history and will recreate the ‘future garage’ concept seen in its Regent Street flagship.

Bluewater Shopping Centre in Greenhithe is set to open three new stores in the lead up to the festive period. (Image: Umpf) Following on from Belstaff, Bluewater will also launch a brand new luxury cosmetics store – Aesop

Opening on November 16, the Australian-based skincare brand is known for its range of body care products with sensory ingredients.

The new store, measuring at 968 sq ft, will open next to neighbouring beauty store L’Occitane that opened in Bluewater last year.

Australian-based skincare brand Aesop is known for its range of body care products with sensory ingredients. (Image: Umpf) The final store set to open in Bluewater will be Swedish lingerie brand Lindex, which has been going strong for 7 decades selling both womenswear and childrenswear.

The opening of this store marks the brand’s third store to open in the UK, with the new Bluewater unit measuring at 5,597 square feet.

Swedish lingerie brand Lindex has been going strong for 7 decades selling both womenswear and childrenswear. (Image: Umpf) The new shops also join Bluewater’s upcoming Ice Rink set to open on November 12, along with their inaugural Elf on a Shelf immersive experience opening on November 16 to mark the countdown to Christmas.

James Waugh, Centre Director at Bluewater, said: "We are delighted to be announcing the addition of these new stores to our line-up as we head towards the festive season. Aesop and Lindex choosing Bluewater as home for their first Kent stores further cements our position as a leading retail destination for the Southeast.

“We are about to embark on one of the busiest and most exciting times in Bluewater’s 25-year history and these openings will be followed by some other fantastic brands very soon.”