Tesco's Leytonstone store has been featured in the supermarket chain's new Christmas advert.
The ad, which first aired on November 12, follows a man as his Christmas spirit is ignited by a pack of Tesco gingerbread men.
The Leytonstone superstore is transformed into a gingerbread wonderland, with gingerbread tills, trolleys, and signage.
The Tesco staff at the Leytonstone superstore are "thrilled" to see their store in the spotlight.
Suzanne Vincent, store manager, said: "It was an amazing experience being involved in the Christmas advert.
"Our store is a beautiful, listed building with a rich history and located in the heart of Leytonstone and the community.
"I know our store means a great deal to so many of our customers that have been shopping here since it opened and it’s wonderful to see it showcased in Tesco’s Christmas advert."
Tesco is offering a range of gingerbread products for the festive season, with 10p from every sale being donated to Trussell and FareShare to help provide food for those in need.
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