Pepsi MAX is set to open a free snowball fight experience in London this December.

The Of-Fizz Snowball Fight aims to encourage people to prioritise enjoyment over work during the festive season.

This unique, gamified experience will be open from December 9 to December 12.

Tickets are available to book, with a limited number of walk-in places available.

The snowball fight experience is inspired by Pepsi MAX's Christmas ad campaign and offers visitors a chance to escape the daily grind.

After signing in and suiting up, ticket holders will step into the snow-filled experience, where they will participate in a series of games and challenges in teams.

These include The Shuffle Boardroom, a board meeting with a twist, where players will engage in a game of shuffleboard with an icy, snowy twist.

In The Snowstorm Cupboard, players will enter a stationary cupboard that transforms into a snowstorm, where they will have to battle the elements to collect their supplies.

The winning ticket will bag some free 'Pepsi MAX Xmas swag.'

In The Office Snowdown, participants will step into an office filled with desks and monitors.

They will need to silence dreaded email notifications and a barrage of 'teams' calls as quickly as possible, while maybe having a snowball fight in between.

This unique twist on the traditional office setting will allow participants to fully embrace a "work can wait" attitude, providing a fun and unexpected snowy escape from the busy working day.

The Pepsi MAX Of-Fizz Snowball Fight also offers a chill-out area where guests can relax and recharge after the snowball fight.

Here, they can sample seasonal Pepsi MAX inspired cocktails, grab exclusive merchandise giveaways, and capture keepsake content in the slow-mo photo booth.

Steven Hind, senior marketing director, beverages UK and Western Europe at Pepsi MAX, said: "Our Of-Fizz Snowball Fight is set to be the perfect antidote to the hustle and bustle of working life, reminding everyone that it's okay to take a break and enjoy life’s festive pleasures.

"Much like our Christmas ad, the Pepsi MAX Of-Fizz Snowball Fight pop-up fully endorses a tools-down mentality.

"So, we urge fans to come and join us to escape from their busy working schedules, because everything else can wait, it’s Xmas after all."

Tickets for the experience will be available to book from Thursday, November 21 on DesignMyNight.

Early reservations are encouraged to secure a space at the limited-time pop-up experience.

A limited number of walk-in slots will be available for each session, on a first come, first served basis.

The Pepsi MAX Of-Fizz Snowball Fight will take place at 59 Greek Street, W1D 3DZ.

Bookable slots are available every 30 minutes from 12 noon until close at 9pm each day.

The experience will last between 75 minutes and 85 minutes.

The nearest tube stations are Oxford Street, Leicester Square, or Piccadilly Circus.

For more information about the Pepsi MAX Of-Fizz Snowball Fight, or to book a slot, visit the DesignMyNight website.