Plans to turn the well-known Gillette building on the A4 in west London into a hotel and business campus have been submitted to Hounslow Council.
The Bonnington Group has submitted planning and listed building consent applications to redevelop Gillette's former European headquarters at the junction of the Great West Road, Isleworth, and Syon Lane.
The proposal will create a mixed-use development including 505,904 sq ft (47,000 sq m) of modern flexible business space and a new 505-bed hotel to be known as Bonnington@ Gillette Corner.
The Gillette Company took the decision in 2003 to close their office and production facility at Gillette Corner and relocate its manufacturing operations to Eastern Europe.
Since then, Gillette has been progressively down-scaling their operation and relocating staff and equipment.
All production activity ceased at the facility in April and the company will completely vacate the site by December.
The Bonnington Group acquired the Gillette Corner site at the end of 2005 after an extensive tendering process and will take vacant possession of the site in early 2007.
Alan Bostock, of the Bonnington Group, said: "We see the Gillette Corner site as a fantastic opportunity to deliver a truly landmark development which will totally transform and regenerate the site following Gillette's relocation.
"Our overall vision is to create a fully integrated world class business campus containing flexible business floorspace contained within a high quality landscaped environment and fully serviced by a number of ancillary uses.
"We also plan to renovate the impressive Gillette Building and convert it into a signature hotel with conferencing and business facilities designed principally to cater for the business tourism market.
"We believe our masterplan will deliver significant benefits for the Isleworth and Brentford area, creating new jobs and stimulating the much needed regeneration of the Golden Mile area."
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