Don’t get me started on zodiac signs. What is it about millennials and the relentless desire to judge you on your zodiac sign? The obsession has lit up our phones and twitter feeds, group chats and even high street stores. I can’t remember the last time I walked into Primark and wasn’t showered by a galaxy of zodiac memes branded on mugs and pyjamas, personality assumptions on posters and pictures not forgetting symbols and signs decorating every inch of stationary.
The idea that an individual orbits their zodiac sign is unfurling in a way that it has never before. God forbid I didn’t fit my horoscope this week….. Am I truly a Pisces? My true soulmate is a Capricorn! And I will only be friends with a Gemini. These words, these thoughts aren’t really things I find my self saying, thinking or doing. However this isn’t the case for everyone (unsurprisingly). And I hate to break it to the people reading this who are guilty of the zodiac trap but the likelihood is this…it’s all made up!
I have not grown up to base my entire identity around the fact that I am a Virgo. In fact, if I did I probably would have gotten better grades, but it’s also just as likely that I would be a pretentious know it all, having never made the friendships I did or made the decisions that led me to where I am today. However, my mentality is growing more and more outdated. Soon, kids will be turning up to their first day of school and instead of making friends based on their actual personalities they will be made according to their star sign.
Gone are the days when the importance of wether your friend likes peppa pig or not, and born are the years that children are brashly turned away in the playground because their zodiac sign doesn’t match your own.
In online publications, daily, weekly and hourly horoscopes and zodiac themed listicles flourish. But the real question is why? The practice has had its claim to fame before in the 1960’s and 70’s. However, millennials have taken it and ran with it. Not only is it a way for choosing your boyfriend/ girlfriend and best friends. More recently it’s a great way to doom scroll when you feel like spiralling into a Google search hole. With there being no scientific evidence that zodiac signs actually correlate to one’s personality why has it become such a central star in our lives. Astrology has had its claim to fame before and it’s time will come again.
