With every year that goes by, landfills across the world are greeted with an estimated 92 million tonnes of clothes that are discarded by households globally.
The increase of conscious customers becoming aware of this figure certainly diverts their attention away from big corporate chains.
Stumbling through London, they soon find themselves at the crux of this world: Brick Lane, the land of the phrase “one person’s rubbish, another man’s treasure.”
As they search for a more sustainable and, let’s face it, cooler alternative, their attention is caught by a peculiarly large bright sign, on it bearing the words: “Vintage Clothes”.
Yes, the regeneration of the the retro is here!
The recycling of these vintage vestments allows recurring trends to be re-worn and re-loved in an abundance of different ways as the generations go by.
Many are drawn to vintage fashion due to its uniqueness and general great quality.
The growing popularity of “vintage clothes” signifies the new wave of fashion, as this is the beginning of the growing popularity of micro-businesses and thrift stores, both of which are operations which aid local communities.
Not only is this movement encouraging many to embrace more ethical actions, but it also allows people to unlock their true expression, whether that’s travelling back to the vibe of your favourite era or re-loving a piece which is full of character and vibrance.
Whatever your reason for choosing vintage clothes, rest assured your outfit will undoubtedly tell a story.
Hear from some of Brick Lanes very own sellers, as they express their love for all vintage clothes funky, unusual and exciting…
